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Monthly Archives: June 2012
Sustainability – Why marketing needs to be firmly rooted in the movement
Imagine a future time: Sustainability Managers are embedded inside all product categories, brand managers regularly follow sustainability trends inside and outside the company, young marketing graduates emerge from top business schools where green and sustainable branding is infused within every … Continue reading
Posted in Green Marketing
Tagged Green Marketing, Green Products, Life Cycle Assessment, Sustainable Brands
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