“Focus” Paves the Way to Engagement Across a Large Organization

It is a “wicked” problem.  How do you engage thousands of employees across 600 sites in your  sustainability program?  In our recent Sustainability Engagement Network Dialogue (SEND) one of the participants had just that problem.

Focus is key, notes Wendy Firlotte, our subject matter facilitator.  She says “Whether your program focuses on individuals or teams, create an overarching framework around your organization’s sustainability goals that is clear and relatable to your sustainability reporting. So although offices have some autonomy to create relevant plans, all planning is focused on the companies overall sustainability strategy and goals.”

So at LCBO Champion Cortney Oliver and the Team linked the corporate goal of energy conservation with a company-wide sweater day in local retail stores.  It was a huge hit.  Read the full case study here.

Although this is only one initiative, it can serve as a “jumping off point” for much more.April_Tipping_Point-Cortney_Oliver

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About Kathryn Cooper

Kathryn Cooper is a committed sustainability practitioner and educator moving companies toward “green” profitability and sustainable competitive advantage by unlocking human creativity and technical innovation. Over the last two years she has had the privilege to work with companies like Dupont, Zerofootprint, WWF Canada, and Partners in Project Green on sustainability issues, best practices and renewable energy. Kathryn is a graduate of York University with a Master of Education specializing on Sustainability and the Environment. She holds an MBA from Wilfrid Laurier University, and a Bachelor of Science from the University of Guelph.
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