Tag Archives: stakeholder engagement

Are Consumers Really Losing Interest in Green Products?

A recent headline in the Globe and Mail “Is the environmental movement dying?” may have grabbed your attention.  It sure did mine.  It was an article about a Bensimon Bryne study that says Canadian consumers are losing interest in “green” products.  … Continue reading

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3 Ways to Make Employee Engagement for Sustainability Sexier

By Caroline Nolan Leveraging social media and strategic branding strategies to engage employees to attain business objectives and improve environmental sustainability performance I was in a sustainability-related business meeting recently when the topic of employee engagement arose in a discussion … Continue reading

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Is It Time to Pull the Plug on Earth Hour?

I forgot about Earth Hour. I mean, it’s not like I forgot Earth Day, plus I have my excuses. I was moving on Saturday so I was distracted. Well, in reality we had finished long before 8:30 PM so I … Continue reading

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Sustainability for Profit – Drifting from the Core Message

Is a sustainability initiative best justified by showing the potential benefits to your companies bottom line? At first look, it would appear so.  One of the great things about sustainability initiatives is that they often go hand in hand with maximizing … Continue reading

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Mind the Gap: Understanding Sustainability and Managing To Do Something about It

We all have good intentions, well, most of us anyway. Often these good intentions don’t translate into productive action, either due to a gap in knowing how to get from A to B or from a lack of true conviction. … Continue reading

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Choice Words for a Green Audience

Gobbledygook! There. I said it. This may seem like an odd choice for the first word of my first ever blog post, but I chose it for two reasons. First, it’s a fun little term with all kinds of extra … Continue reading

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