Tag Archives: Sustainable Brands

Sustainability – Why marketing needs to be firmly rooted in the movement

Imagine a future time: Sustainability Managers are embedded inside all product categories, brand managers regularly follow sustainability trends inside and outside the company, young marketing graduates emerge from top business schools where green and sustainable branding is infused within every … Continue reading

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Has “Green Marketing” Gone Mainstream?

The Green Market has gone mainstream according to Jacquie Ottman, author and green   marketing consultant.  She tells me that all consumers (I like to think of them as citizens who buy stuff), are a little bit green and some really green.  … Continue reading

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